Amazon Vs eBay (5) – Buyers

Sell Successfully online

This is a short series of posts comparing selling successfully on eBay and on Amazon from the seller’s perspective. This time I am looking at buyers and their expectations.

The buyers on Amazon and eBay are different.  Amazon buyers are loyal to Amazon many would not dream of buying on eBay.  eBay buyers often feel that Amazon sellers charge too much.  On eBay they expect less, post an item within a week and the buyer is happy.  Post an item sold on Amazon more than 2 days after the sale and the buyer will complain.  Amazon buyers are more expectant and demanding.  Depending on your point of view, this is either a good or a bad thing.

Personally, I think that customers with high expectations are a good thing.  It drives bad sellers out of the market.  Conversely it can make them a pain to deal with.  They do not expect to have to email to ask if their purchase has been posted, and neither should they.  It is just that they will do it after 24 hours, eBay buyers will do it after 96.

I enjoy working with eBay buyers there is more interaction than with Amazon buyers.  Consequently, the average time spent on eBay sales is less than on Amazon sales,  From the point of view of your business the advantage has to go to Amazon.

Result; Amazon wins.

Score

Amazon            4

eBay                 0

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1 Comment

  1. John Said,

    February 16, 2009 @ 10:51 pm

    You are right about the buyers being different. Amazon buyers are so loyal to The River that it is hard to imagine them ever visiting eBay……………..

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