Post Free or Not Post Free?

Sell successfully online

Sell successfully online

There are many ingredients that go into making a buying decision, quality, reputation (feedback), cost, delivery schedule. Of these cost is often the most important.

However, it has long been said that eBay buyers only look at the main price and do not compare price plus postage (p&p) to get a true reflection of costs. In other words a low price with a high postage would sell better than a reasonable price and reasonable postage – even if the second item was cheaper overall.

These days eBay give preferential listings for ‘post free’ items and so I have been experimenting. I compared my normal listings (reasonable prices and p&p) against post free listings – total cost for each being the same. The post free came out on top.

Next I listed some post free ads where the price was more than the usual p&P listings. Guess what? The post free listings performed better!

The upshot? I suppose that we can conclude that most buyers do not bother to change their searches to look for the “price + P&P, Lowest First” filter, they leave it on the “best Match” filter. They also do not then go through all the listings (but we knew that) so that the nearer the top of the listings the better.

I have changed my listing policy.

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