Archive for Article marketing

Article Marketing

I recently discovered the world of Article Marketing. Article Marketing means writing articles about my specialty or business, and publishing it. I’ve found out there are many article directories online, and I can post my articles on each of them.

Since those articles include my info and link to my site, I’ve realized it has such great potential! I gain more exposure (people can find me more easily and from new sources), I can show my expertise, and of course it increases my reputation and credibility.

Even though, I felt there was much more to it.

So I came across an e-book written by the founders and owners of one of the biggest articles directories (and my favorite one): articlesbase.com.

I was really impressed by the contents of the e-book. It explains all the “do’s and don’ts” of Article Marketing and gives tips and instructions on how to use this magnificent ad tool to its fullest potential.

To anyone who wishes to increase site ranking, publicity and advertise effectively at a low cost, I highly recommend this e-book. You can read more about it here: www.articlesbase.com.

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What is Article Marketing?

The simplest way to describe the phenomenon known as article marketing is that it is a type of advertising, generally now online. With the introduction of the internet, it has never been easier to promote and advertise your product and service and Article Marketing is one way, possibly the easiest way, of doing it.

The basic way that one can explain Article Marketing, is to say that a small article is written and then submitted to the business industry that it relates to. Or, the article to be submitted over the internet, to article directories, or other web sites that, again, the short piece of writing relates to.

Once the article is written, it is distributed and publicized in the market place with one goal in mind: gaining readers. The more people that read it, the more people that are likely to want to know more and may go on to hire or purchase the product or service that you have advertised in the article, making it a great investment of your time and if you have paid for the article to be written for you, your money as well!

This style of marketing has the potential to gain the author of the article business credibility as well as obtaining possible new customers or clients. It is commonly known as free press space, especially seeing as article marketing has moved on from its traditional forms of paper print to the wonderful world on the internet, and is great for any business with a low budget for their advertising sector. With the increase of e-commerce and online marketing, it would be silly not to take up the offer of advertising with your articles online!

One thing that you need to bear in mind when considering using Article Marketing as a way of promoting your business or service, is that you will need to spend the time to write the article, or pay the small fee that it will cost to have it written for you. You also need to ensure that the article itself is up to scratch before submitting it otherwise, you will have wasted time and maybe money, to get little, or even no, possible new customers at all! However, if the article is well written, and the readers visit your link, you will get increased traffic to your website. And that can only mean one thing – more business and more money!

 

Comments (2)

Stop buying STUFF!

This is a message I should write up and stick to the top of my monitor….

I am a sucker for the newest and best, the instant ways to make money online etc. etc.  However there are sometimes when you just have to.   Take submitting articles for instance.  Article marketing is a very good way to drive traffic to your site, and it is free, apart from the time it takes.  You know that I have a lot of pressure on my time as we all do.  It makes sense to look for a good submission tool.  Following my own advice I looked for cheap or free alternatives, but guess what?  They did not actually help, they were clunky, took forever and fell over.  Not good.

I looked round, read reviews (a number 1 top tip) and finally settled on Article Submitter Pro.  Expensive, well for me, but the thing works!  I am very happy with it.

My advice still holds.

1. Look for cheap or free software that does the job.

ONLY if that does not work for you.

2. Read reviews, talk to people and take lots of advice.

3. Sleep on it.

4. Re-read the reviews talk to your friends again.

5. Take the plunge and buy the product.

NOTE

ASP works for me, but you must make your own decision.  Do NOT rely solely on one person’s opinion – although going through to ASP from this site will earn me a commission,

which would be nice.

All the best,

Phil

Comments (2)

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